Arctic Edge was established by Yann Rashid in 2013. The company is based on Svalbard in Longyearbyen, the world's northernmost permanently inhabited settlement.
For over 10 years Yann has lived and worked as a guide on Svalbard, as well as expedition cruise ships in the Southern Ocean. The idea of Arctic Edge came to Yann in May 2013 during a very cold snowmobile trip to the East Coast of Svalbard "My expensive equipment simply was not keeping me protected and warm and I told myself that maybe I could do better". But with all the well-established brands already out there, this would be a very daunting task to take on.
In the fall of 2013 Yann established Arctic Edge as sole trader and decided that woolen garments were the way forward in keeping people warm during cold trips. Currently all Arctic Edge garments are manufactured in New Zealand using a premium blend of Merino wool, Possum and Silk.
Currently Arctic Edge products are sold in the northernmost and southernmost shops in the world. They have reached the north and south pole, the summit of Everest, countless expeditions and a firm favourite of Longyearbyen residents. Yann's garments are even worn by the Queen of Norway.
Yann is pictured here at his first ever sale of Arctic Edge garments, at the Longyearbyen Christmas market back in December 2013.
"Before I knew it I had already sold out and I knew that I had something special in my hands. Local shops quickly took notice and the business grew from there."